A breakdown of keywords by category, their volume & associated SERP features
Opportunity analysis against ranking positions
Competitor benchmarking of core terms
The aim of keyword research is to discover what your customers are searching for, where they are searching from and what results they are then being served.
Keyword research identifies opportunities for your business, as keyword search volume itself is a proxy for demand.
Inty’s keyword research documents are presented in a user friendly way with every keyword segmented by a category.
The data behind every search term helps inform the type of content you create and edits you make to existing pages.
Discover what type of SERP features for your target keywords. Knowing this changes the way you optimise for SEO success.
While separate channels, paid search and organic search can and should compliment each other.
Keyword research also helps inform the best way to set keyword targets for the landing pages on your website.
Inty goes through a detailed process in order to build a keyword document that is insightful and easy to navigate.
We collect all the data from multiple sources for however many keywords are relevant to your business, such as: Clicks, CPCs, SV & SERP features.
Keywords are then group into categories and type, i,e. “informational queries “, “prepositions”, “buyer terms”
For both queries that already rank for you and those that don’t, URLs are assigned to each keyword.
All these researched queries then feed into monthly reports, where individual ranks & visibility scores are tracked against assigned groups.
Want to learn more about what keyword research is and how to do it?
We wrote a great guide on the topic that covers all there is to know.
Keyword research needs to be insightful and presentable. A raw list of search terms is next to useless.
This guide will show you all steps in the process from gathering the raw keyword data to making a presentable report for clients.
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